flag poland
flag germany
flag united kingdom

Offset printing – how to reduce costs without sacrificing quality?

Offset printing

Offset printing is one of the most frequently chosen printing technologies. It guarantees great quality, precise color reproduction and cost-effectiveness for larger print runs. However, many companies are wondering how to optimize expenses without sacrificing quality. Is it possible? As much as possible! In this article, we’ll show you how to plan offset printing wisely so you can save money while getting perfect results.


Offset printing – the key to saving money on larger print runs

One of the main advantages of offset printing is its cost-effectiveness for large orders. The more copies, the lower the unit cost. The reason is simple – preparing the machine for printing (e.g., making the dies) is a time- and expense-intensive process. This cost is spread over the entire order, so larger print runs are much cheaper per unit.

Companies often make the mistake of ordering smaller batches in short intervals. This generates additional print preparation costs. It is better to plan a larger print run one time than to order smaller batches several times.


What factors affect the cost of offset printing?

Before we get into specific ways to save money, it’s worth understanding what makes up the final price of offset printing:

By understanding these elements, you can better match the print specification to your budget.


Offset printing – how to reduce costs without compromising?

  1. Choose the optimal print run

Ordering larger print runs at a time can significantly reduce costs. For example, printing 5,000 catalogs can cost little more than 3,000, since the cost of preparing the dies is the same.

2. Opt for standard formats

A4, A5 or DL formats are cheaper to produce because they fit on standard sheets of paper. Custom sizes may require additional cutting, which generates waste and increases costs.

3. Do away with expensive finishing (if possible)

    UV varnish, gilding or embossing add elegance, but are not always necessary. If you are printing advertising materials on a mass scale, it is worth considering whether they are really necessary.

    4. Take advantage of the bulk printing option

    Printers often bundle the orders of different customers, thus reducing the cost of machine preparation. This is ideal for flyers, business cards or posters, for example.

    5. Choose the right paper

    Sometimes a slightly thinner paper is enough to significantly reduce costs. Many materials (e.g. brochures, catalogs) do not require thick, exclusive sheets. The printer can advise on the best option to suit your needs.


    How did our client save money on catalog printing?

    Jeden of our clients, a sportswear manufacturer, regularly ordered product catalogs in an edition of 3,000 copies. He printed them on thick, chalky paper with full finishing, which generated high costs.

    After analyzing his needs, we suggested several changes:

    In the end, the client saved more than 40% on the total cost of printing, and the catalogs still looked great.


    Summary

    Saving money on offset printing does not mean compromising on quality. The key is proper order planning, choosing optimal materials and formats, and avoiding unnecessary costs.

    At our print shop, we advise customers on the best solutions to suit their budgets. If you are looking for high quality printing at a reasonable price, contact us! We will help you optimize costs and get the perfect result.

    📩 Write to us today and see how we can help you!

    tagi:

    Blog

    Read also our other texts

    We are happy to share our knowledge with our clients so that, at the end of the day, the result is even better.

    • RGB to CMYK – color conversion – what is it all about?

      Converting RGB to CMYK is an essential step in preparing designs for printing. RGB works great on screens, but printing requires CMYK. To avoid color differences, it’s a good idea to convert files as early as the design stage, and check their appearance on a proof before final printing.

    • Digital printing – modern technology for demanding customers

      Digital printing is an innovative technology that in recent years has gained great popularity among both companies and individual customers. Its advantages, such as fast turnaround, high quality and the possibility of personalization, make it an ideal solution for many industries.

    • Offset printing – how to reduce costs without sacrificing quality?

      Offset printing is one of the most frequently chosen printing technologies. However, many companies are wondering how to optimize expenses without sacrificing quality. Is it possible? In this article, we’ll show you how to plan offset printing wisely so you can save money while getting perfect results.